Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

Discover how Roger Federer became a billionaire through strategic business deals, endorsements, and brand building. Learn ...

The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Retired cyclist Lance Armstrong was the holder of seven consecutive Tour de France titles before he was unceremoniously ...

Explore the financial journeys of Serena and Venus Williams in 2025, comparing their net worth, endorsements, career earnings ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

Team’s ability to appeal to their fans has made them a valuable asset to sponsors and a launchpad for the wider women’s ...

Caitlin Clark poked fun at Kelsey Plum on Instagram on Sunday, July 20, amid the controversy over Plum's comments about Clark ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new ...