PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Stepping into the realm of hairstyles over 50, one realizes the importance of choosing the right look that not only ...

Stepping into the realm of hairstyles over 50, one realizes the importance of choosing the right look that not only ...

With so much internet buzz around the meaning of being “natural,” we sat down with our favorite hair experts on the matter.

Fine hair has the tendency to look oily and limp easily, but the right products can be transformative. The best shampoos for ...

Including a curl-defining cream, a Korean glow serum, a cuticle oil, and more products that'll help keep your hair, skin and ...

Best sulphate-free shampoos, tried and tested. These cleansing sets are gentle on colour and hair but still provide a ...

Fashion trends inevitably come around again, and their return is often met with dread — but then, there are some trends that ...