As we continue further into 2025, businesses are constantly on the lookout for the most modern ways of improving their ...

Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Data, strategy, media, creative, ...

Storytelling techniques are chaanging business communication, driving better engagement, and creating deeper connections with ...

Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear), the leader in the Indian electrical and automation ...

From dramatic images of Soldiers leaping from aircraft to footage of troops traversing dense forests or harsh deserts, Army ...

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

She describes her life as a “Chinese fairytale”, but there’s more to Monika Tu than just glitz, glamour and a fabulously ...

But 13 years on, Paul has failed to chart any singles on the Hot 100, had one song peak at No. 27 on the Adult R&B Airplay chart in 2013, and his most successful song on Spotify is from January ...

The most successful marketing organizations aren’t simply those with the most advanced AI capabilities or the strongest traditional brand-building skills – they’re the ones that have ...

Dr Kitchin said finding out the vaccine was successful "was probably one of the most profound moments of my life". On 11 March, 2020, the World Health Organisation (WHO) declared Covid-19 a ...

As the clock winds down for March Madness, brands are dribbling up campaigns to reach sports-savvy consumers. Here’s what four brands are up to: Courtside from UNC at Chapel Hill to UConn, college ...

Then define the cost, the marketing cost, the team ... These metrics provide actionable insights to ensure the campaign's success. To measure your digital ad campaign’s success, track what ...