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New Delhi: The Competition Commission of India (CCI) on Monday approved FMCG major Hindustan Unilever's proposal to acquire beauty and personal care brand Minimalist's parent company Uprising Science.

From starting as Freewill (a beauty brand) in a small room in Jaipur seven years ago to becoming one of the most successful exits in the Indian direct-to-consumer (D2C) space, Minimalist’s ...