New technologies like self-contained XR wearables, spatial and projection tech are providing opportunities to entertain and delight shoppers in new ways.

Paris Saint-Germain continues its global expansion, this time tapping into the Georgian market with a lucrative four-year partnership with Water MTIS, a Coca-Cola Company brand. Following the ...

Keanu Reeves is notoriously private but he has shared some interesting, deep, and hilarious information on Reddit over the ...

The highest paid athletes in 2024 earned a combined $1.42 billion from salaries and sponsorships, with each player benefiting ...

Messi’s match-worn World Cup shirts from his iconic victory go up for auction.

A new season brings new hope. The post Veteran Insider Predicts the End to Kyle Busch’s 20-Year-Long NASCAR Legacy With a ...

Fifa has also signed sponsorship contracts with Coca-Cola, Bank of America ... New Zealand side Auckland City and Lionel Messi’s Inter Miami complete the line-up. Not all the reaction has ...

Some World Cup sponsors, including Coca-Cola, Adidas and Wanda, bought rights to the 2030 World Cup at least a decade ago when they were paying for an expected 64-game event. FIFA gave no ...

Union chiefs have been accused of hypocrisy by pressuring a cinema to stop selling Coca-Cola over links to Israel - after crowing about getting pay rises for staff at the global giant. Bosses at ...

By comparison the total prize money for the 2022 men's World Cup was $440m, while for the 2023 Women's World Cup it was $110m ...

The UAE's Al Ain are set to receive a share of a $1 billion prize fund for competing in this summer’s Club World Cup. Fifa announced on Wednesday it will pay the total prize money to each of the 32 ...