George Russell pokes fun at Lando Norris' embarassing mistake from Suzuka during a promotional segment for Mercedes' sponsors ...

Since French luxury label Louis Vuitton was announced as a sponsor ... says James, “F1 is sexy.” Photographer Zanita Whittington and stylist Jeff Lack at the Mercedes-AMG Lounge at the ...

LIFE IMITATES art at IWC — with the turbo release of a new Ingenieur Automatic 40, inspired by Apple TV+’s new film, F1.

McLaren has a reputation and a legacy for building some of the most iconic supercars in the world, and its collaborations ...

Take a look at the ultra-expensive watch collection of the Ferrari driver Lewis Hamilton vs that of Charles Leclerc.

To test new technologies, for brand awareness, or because it's part of a strong marketing plan? Automakers have many reasons to participate in F1, IMSA, and WEC.

For instance, Mercedes-AMG Petronas F1 spent north of $530 million during ... Thanks to generous sponsorship deals, ample prize money, and revenue sharing, F1 teams can operate in the black.

Our list of the 15 richest F1 drivers in 2025 includes Formula One legends like Lewis Hamilton as well as young stars like ...

From Bond to Barbie, on-screen placement has long been a way for brands to stimulate emotion and promote their heritage ...

In 2023, Dorilton installed James Vowles, the former motorsport strategy director at Mercedes-AMG Petronas F1 ... Atlassian is the new title sponsor of the Williams F1 team.Credit: AP “Our ...

The Formula 1 paddock united to post glowing tributes to "legend" Eddie Jordan on Thursday after the former team owner's death at the age of 76. Jordan's family confirmed earlier on Thursday that ...