Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...

Formula One is attracting a new wave of sponsorships from consumer brands, as the global racing series and its teams win over ...

F1 Red Bull Hot Wheels - At the end of 2024, Formula 1 announced a collaboration with Hot Wheels, Mattel's iconic brand, for ...

In other M&A activity, it was a busy year for Superprod Group, which acquired Watch Next Media, Studio 352 and Mélusine Productions and partnered with Alexi Wheeler to set up Wheel In Motion. Banijay ...

"Hot Wheels and Barbie have long been symbols of storytelling, creativity and inspiration, engaging audiences across ...

Mattel teams up with TOKYOPOP to bring manga-style graphic novels featuring Hot Wheels and Barbie to children aged 8-12, set ...

Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will ...

Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for ...

Mattel is betting big on the semi-premium Silver Series, with more interesting themes than ever before, including a Gulf Racing set of five cars!

This collaboration builds on Mattel’s recent publishing efforts, including the launch of its own imprint in 2024, with Simon ...

Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.