Barbie, Mattel and TOKYOPOP

Hot Wheels Optimus Prime is one such toy, and will only be available online at Mattel Creations. (It’s possible ...
Hot Wheels & Global Head of Vehicles at Mattel. For 56 years, Mattel's diecast Hot Wheels have not only endured, they've expanded and evolved to become part of American culture. Worldwide ...
A long line of new Hot Wheels cars is coming up in 2025. Red Editions, ZAMAC, Super Treasure Hunt, and 5-Packs—I hope you're financially ready!
Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors ...
but also because it is one of Mattel's first Hot Wheels creations which has gone on to inspire and entertain both adults and children for decades. The 1968 Pink Beatnik Bandit attracts big ...
I have considered diving into Mattel's Hot Wheels line of Monster Trucks for at least a year. And I know you could get a huge list of collectibles encompassing most of the names and designs ...
Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...