HotWheels & Global Head of Vehicles at Mattel. For 56 years, Mattel's diecast HotWheels have not only endured, they've expanded and evolved to become part of American culture. Worldwide ...
Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees HotWheels at Mattel. He estimates that adult collectors ...
but also because it is one of Mattel's first HotWheelscreations which has gone on to inspire and entertain both adults and children for decades. The 1968 Pink Beatnik Bandit attracts big ...
I have considered diving into Mattel's HotWheels line of Monster Trucks for at least a year. And I know you could get a huge list of collectibles encompassing most of the names and designs ...
Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...
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