To achieve a more youthful and open look, opt for a nude or white pencil on the waterline. This simple change can make a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

R.e.m. beauty's new reformulated eyeshadow collection is out now with sparkly and matte shades to choose from for $20 ...

Matte black tins have gained significant traction across a variety of industries in Europe in recent years. From luxury packaging to food storage and personal care products, the appeal of these ...

"What really makes these makeup looks so good is the Old Hollywood movie star-inspired looks with a modern and playful flair, ...

Using a multipurpose product, apply the same color to your eyelids, cheeks, and lips. This creates a harmonious look that is ...

Matte, velvety, and buildable, the Hoola Wave Bronzing Balm pays homage to the original while offering up an innovative, ...

For just $2, many shoppers have declared Wet N Wild Mega Last Lip in Stoplight Red their new lipstick MVP. As one loyal user ...

When Gillian Anderson revealed that she often uses lipstick as eyeshadow, we were a little confused by the trick - but our ...

Selena Gomez’s Rare Beauty is hosting a new UK-based pop-up this April in collaboration with retailer Sephora . The Rare ...

Invest in Makeup Revolution Eyeshadow palette and you won't regret your choice ever. These eyeshadow palettes can give you a ...