But what is a hair mask, exactly? It's an intensely moisturizing and reparative hair product you can apply in the shower in ...

A viral beauty trend dubbed “recession brown” or "recession bruntte" is taking off online, encouraging a more natural, low-maintenance hair color that helps save money.

"Jam Blonde is a bright, spring-ready golden blonde," Christel Barron-Hough says. "As sweet and glossy as the name suggests, ...