Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

Easter is on April 20th and many will be celebrating with traditional activities like dyeing eggs. Instead of buying a dyeing kit, you can use ingredients commonly found in the kitchen. The color ...

In this video, watch as the transformation unfolds from a rich black to a deep brown hair color, showcasing the process of cutting and re-coloring for a fresh, bold look. Experience the step-by-step ...

In this video, we dive into the process of revitalizing brown-blond hair color, restoring its vibrancy and shine. Learn expert techniques for styling, from boosting volume to achieving smooth, glossy ...

A viral beauty trend dubbed “recession brown” is taking off online, encouraging a more natural, low-maintenance hair color that helps save money.

adding life without losing the depth of your natural color. Subtlety is key here. A delicate sweep of warm highlights can completely lift dark brown hair without looking "colored." Just like Eve ...

A viral beauty trend dubbed “recession brown” or "recession bruntte" is taking off online, encouraging a more natural, low-maintenance hair color that helps save money.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Next week should be the big egg week, the week the chickens work overtime. But if I am to believe all the bird-flu news, these haggard hens have already been on time and a half – the struggling ...

And it didn’t end there. For jewelry, Ross wore mismatched, sculptural gold hoop earrings. And for an extra pop of color, she dabbed on a vibrant red lip. Her hair was styled in a slicked-back low ...