Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal.

As we navigate the remainder of 2025, successful marketing leaders will focus less on perfect strategies and more on building effective translation layers between PowerPoint and frontline ...

Building an AI marketing strategy can help your business effectively ... This allows for strategic allocation of time and resources. For example, AI-powered content generation tools can produce ...

When I wrote the first book on Steve Jobs and his presentation skills, I learned a valuable communication strategy–sell the ... It offers a great example of effective communication for marketers ...

To do so, you'll need to determine what makes your business unique and incorporate this feature into your marketing strategy ... than your competition. For example, be the first in your town ...

Developing a personalized marketing strategy takes a lot more effort than ... Members share their favorite examples of personalized marketing campaigns that worked well. 1. Louis Vuitton's ...

In fact, some organizations devise entire marketing strategies based on bundling. Typical examples of bundling include option packages on new automobiles and value meals at restaurants.