To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

A data-driven marketing strategy will help you easily identify your target audience and reach it directly, at the right time, ...

Now picture a revamped marketing strategy that homes in on local relevance, sparking a major turnaround—suddenly, sales are soaring! Or consider a tech company facing a PR nightmare. Thanks to ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers ... a brand that has been building a strategy on social media for the last ...

A well-designed PowerPoint presentation can make all the difference in a big ... Ashwin Ramesh, a TEDx speaker and CEO of the marketing software company Synup, advises presenters to use slides to ...

The stunt wasn’t just a marketing ploy—it was an extension ... highlighted that the company’s success was driven by its product-led strategy and continued emphasis on user engagement.