Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

But an Illuminated Advertisement Consent application for 233 Whapload Road in Lowestoft - to be sited on the western side of Whapload Road at Store It Right - was refused by East Suffolk Council under ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

Around 61% of Romanians say they have been the target of online fraud attempts, the most common consequences being the ...

The alcohol industry is a dynamic yet highly regulated space, where brands must navigate strict advertising restrictions ...

The holiday season began in December when the Sears catalogue arrived and the window displays at ground level came alive at ...

Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, says brand advisor Dominic Powers.

Spotify Gen AI Ads can easily create scripts and voiceovers for ads for free. Spotify is also making it easier for ...

Reforming Indonesian tobacco laws to include bans on single sticks and small pack sales, point-of-sale advertising, including displays, and enforcement of laws on sales to minors is urgently required.