When your reporting focuses on impressions instead of revenue, when your campaigns prioritise virality over lead quality, ...

When it comes to marketing, the best approach is to make the effort early and often. Interior design business coach Gail Doby explains how to market more strategically for better results.

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

How holiday marketing trends are shifting. Holiday marketing online and in stores has expanded over the past few years, experts say. Though the shift is true for holidays year-round, it has ...

If we don’t break the industry's cycle of codependency with marketing technology, we’ll keep building sophisticated systems that deliver unsophisticated results.

The report, “A Full-Funnel Approach to CTV Marketing 2024,” is from Wurl, its parent company AppLovin and measurement and analytics company Adjust. “CTV is a unique channel with the ability to drive ...

The “Michael CeraVe” campaign broke orthodoxy by being a social-first campaign, featuring a celebrity with absolutely no social media presence, stimulated by a single post years before.

Market Commentary 8/30/24. Today is the official end of the 2023 marketing year. Therefore, it is a good time to review past performance and consider any changes I want to make going forward.

In "First-Party Data Activation: Modernize Your Marketing Data Platform," co-authored by GrowthLoop Co-Founder David H. Joosten, a marketing and data strategy expert, readers will find a tactical ...