Customer advocacy pays. CMO Christine Dart shares a playbook for cross‑team alignment, micro‑events & turning account success into scalable growth.

In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world.

Despite customer experience being seen as a business imperative, a global study uncovers a concerning misalignment between corporate perception and customer reality—putting trillions in revenue at ...

IIM Calcutta's AI-based marketing programme will be 18-week long online course where learners earners will explore case ...

IIM Calcutta and Emeritus introduce an 18-week online programme for mid- to senior-level professionals. Covers Generative AI, ...

E-commerce brands face unique marketing challenges that demand innovative strategies tailored to an always-evolving customer ...

Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum framework.

Beginning on June 30 this year, the programme will cost Rs 1.3 lakh (plus GST). Eligible candidates should be graduate or ...

IIM Calcutta, in partnership with Emeritus, has introduced a new executive education programme aimed at equipping marketing ...

IIM Calcutta has launched AI-led strategic marketing programme with Emeritus to equip professionals with skills in Generative AI, analytics, and customer-centric growth.

A new Epsilon report reveals travel’s AI strategy lags despite high interest. Learn how marketers can overcome barriers and ...