HubSpot is back with a number of AI innovations and platform updates. Nicolas Holland, SVP and Head of AI at HubSpot, ...

The power of AI in marketing has become a boon and a game-changer. It has emerged as a truly transformative force by ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use ...

Put yourself in your audience’s shoes and be brave enough to admit when something you thought was working just isn’t.

Antonella Bonanni is a prominent figure in the marketing industry, known for her expertise in global marketing strategy and operations ...

The modern customer experience is all about personalization and proactivity. Whatever their age or generation, whatever ...

Retailers’ efforts to refine operational strategies through data-driven insights amid rising supply chain, labor and ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and ...

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

An exclusive interview with Pfizer’s Wayne Simmons on reshaping customer experience by listening to those interacting with healthcare professionals.