Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

IIM Calcutta and Emeritus introduce an 18-week online programme for mid- to senior-level professionals. Covers Generative AI, ...

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting ...

IIM Calcutta, in partnership with Emeritus, has introduced a new executive education programme aimed at equipping marketing ...

Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into ...

Customer journey maps should drive results ... you'll learn how to drive those improvements with cross-functional support, coalition building, and marketing leadership. Level-up your subscription and ...

Customer journey-mapping is a process that helps you better understand ... To learn more about how your branding and marketing can meet the needs of your audience, reach out to a strategist today.

RevOps is not just about reorganizing departments—it's about creating a unified approach to the entire customer journey.

Beginning on June 30 this year, the programme will cost Rs 1.3 lakh (plus GST). Eligible candidates should be graduate or ...

A new Epsilon report reveals travel’s AI strategy lags despite high interest. Learn how marketers can overcome barriers and ...

IIM Calcutta's AI-based marketing programme will be 18-week long online course where learners earners will explore case ...