IIM Calcutta and Emeritus introduce an 18-week online programme for mid- to senior-level professionals. Covers Generative AI, ...

IIM Calcutta, in partnership with Emeritus, has introduced a new executive education programme aimed at equipping marketing ...

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting ...

Customer journey maps should drive results ... you'll learn how to drive those improvements with cross-functional support, coalition building, and marketing leadership. Level-up your subscription and ...

Beginning on June 30 this year, the programme will cost Rs 1.3 lakh (plus GST). Eligible candidates should be graduate or ...

A new Epsilon report reveals travel’s AI strategy lags despite high interest. Learn how marketers can overcome barriers and ...

IIM Calcutta's AI-based marketing programme will be 18-week long online course where learners earners will explore case ...

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

Human experience relates to how the customer interacted with the organisation at every point of their journey, says Luke ...

Marketing a B2C product today means navigating an increasingly fragmented digital landscape being shaped by AI, shifting ...

The ISG Buyers Guides™ for Customer Experience Management are the distillation of a year of market and product research efforts. The research is not sponsored nor influenced by software providers and ...