MakeMyTrip has raised $3.1 billion in the largest fundraise by a listed Indian internet company. This and more in todays ...

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Burson launches ...

Slice Soda is back and giving fans – new and old – all the feels that newstalgia marketing can with a variety of activations ...

Formula 1 is rapidly gaining ground on the NFL in sports marketing, securing $2.04 billion in sponsorship revenue in 2024. Driven by the popularity of "Drive to Survive" and Liberty Media's ...

as seen in Marketing Week. A look at the product mix vs product line discussions shows two types of product assortments. These include the "product range" (or product line) and the "product mix".

"Through this new sponsorship agreement with Jewelers Mutual ... Jewelers Mutual will showcase Synchrony financing solutions in its marketing materials as well as Zing ® Marketplace, a ...

Her previous work reportedly includes branding for government agencies, multimedia storytelling and managing marketing and communications strategies to elevate awareness of various programs and ...