The Founder of the pan-African public relations agency and marketing communications agency, Blanche Aigle Communications, Nene Bejide, has said that Nigeria’s digital ad spend will surpass $400 ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

Having deeply skilled marketing experts on board, whether they're full-time employees or outsourced talent, is vital if ...

as seen in Marketing Week. A look at the product mix vs product line discussions shows two types of product assortments. These include the "product range" (or product line) and the "product mix".

Public relations consists of all communications with all the people ... an integral part of the marketing mix, and for this to be the case, the confusion as to its role, as oppose to that of ...

LOS ANGELES, May 22, 2025 /PRNewswire/ -- Breakwater Management, a Los Angeles-based private equity firm, announced today a majority investment in Chemistry, a full-service, award-winning ...

To provide a comprehensive to the specialised area of buyer behaviour and the management of customer - centric Integrated Marketing Communications (IMC) strategies. To consolidate and extend the ...

Reneta Kripalani has joined InMobi as the global head of marketing communications for consumer and D2C. Prior to this, Kripalani was working with Z47 (fka Matrix Partners India) as vice president ...

The Division of University Marketing and Communications exists to protect, enhance and advance the University's national and international reputation. Our teams include: Have an idea for a story? We'd ...

Fostering genuine connections and mastering effective communication are pivotal for success in business, generally, and in marketing, particularly. This episode features Jason Harris, a co-founder and ...

Doha - FP7McCann Doha has been appointed as the integrated marketing and communications agency partner for Ooredoo Qatar. The multi-year partnership, effective from March 2025, will see the agency ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...