Higgins Partnerships, a UK-based construction company, in collaboration with A2Dominion, a housing association, has announced ...
The company’s head of experiential and creative development writes about brands engaging with cultural co-creators.
Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...
• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...
The Sri Lanka Institute of Marketing (SLIM) announced a significant increase in entries for the Effie Awards Sri Lanka 2024, reflecting the industry’s growing emphasis on marketing strategies that ...
In the digital world, how businesses talk to their audience has changed big time. E marketing communication is all about ...
Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...
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Media effectiveness: How CMOs get CFOs to see marketing as a value driverLorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...
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