The Founder of the pan-African public relations agency and marketing communications agency, Blanche Aigle Communications, Nene Bejide, has said that Nigeria’s digital ad spend will surpass $400 ...

Tariffs are testing consumer trust. Here’s how brands are adjusting communication to keep customers loyal — or risk losing ...

Having deeply skilled marketing experts on board, whether they're full-time employees or outsourced talent, is vital if ...

Public relations consists of all communications with all the people ... an integral part of the marketing mix, and for this to be the case, the confusion as to its role, as oppose to that of ...

Strategic Use of O³ – If outer influence dominates → Focus on marketing communications ... but on aligning their marketing mix across the full customer journey to create advocates ...

Kate & Co., a marketing and communications firm ... Philips said it will reflect the company she has built with the mix of experience and modernization. "We’re leaning into the original ...

Google launches Meridian, an open-source marketing tool using advanced modeling ... With a bachelor’s degree in communications, ... Join 75,000+ Digital Leaders. Learn how to connect search ...

Another customer-focused marketing mix model is the 4C’s (Lauterbur, 1990), that uses the dimensions of communication, consumer needs, cost, and convenience. Marketing decisions are based on ...

Open communications with your agency cannot be understated ... It’s thriving in today’s global marketing mix, where authenticity, credibility and meaningful connections reign supreme. From shaping ...

With the aim to combat misconceptions and give print and digital means of communication ... of digital marketing, print marketing provides important contribution to the marketing mix.

For Meow Mix, Smucker keyed in on its iconic jingle and connection ... "That is all because we are dedicated to the art and science of marketing communications." Lessons for CMOs — and the C-suite The ...

The marketing mix you create is not intended to be static ... The 4 Cs replace the Ps with consumer, cost, convenience, and communication. The 4 Cs are of more recent vintage, proposed as an ...