Higgins Partnerships, a UK-based construction company, in collaboration with A2Dominion, a housing association, has announced ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Coca-Cola Co. may have to source more PET for its drinks sold in the US in the wake of President Trump’s planned tariff on ...

Britain, with significant potential for wind generation, will see a third of its offshore wind farms end by 2035 ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed buyer personas based on market research and early customer feedback. These ...

MZ Group will work closely with Birchtech management to develop and implement a comprehensive capital markets strategy ...

TORONTO — Rogers Communications Inc. has filed a response to the Competition Bureau's allegations against the company of ...

Texas Tech University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

SundaySky has a track record of doing video technology innovation. Their new platform democratizes access to the most ...

Leaders from Channel 4, Omnicom Media Group UK and Google share three ways to ensure that marketers remain indispensable as the driving force of growth amidst shifting priorities and tightening ...

Volvo Cars, a subsidiary of Zhejiang Geely, has reported its strongest financial performance in, with record-high retail ...