Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate ...

The rebrand marks the fourth name change for the service in the last decade, and the fifth name since HBO Go was launched in ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Ryan Gould and Robert Voltaggio tell TheWrap they remain optimistic, bullish despite economic uncertainty ahead of Wednesday's presentation.

Max continues to flesh out its library to ensure ... troubled novelist Jack Torrance (Jack Nicholson) on his descent into madness at the Overlook Hotel. What begins with him bringing his family ...

In 'The Rehearsal,' Nathan Fielder accuses Paramount+ of antisemitism for removing an episode of 'Nathan for You' and depicts ...

Max is back with a vengeance and is once again ... While Jack plummets into madness, his son's psychic visions become increasingly more worrying, surfacing the hotel's past secrets.