Taking a proactive, rather than a reactive, approach to reputation management online is an insurance policy for when crisis strikes.

Benefits of Brand Management . Distinguished Products. According to the most recent U.S. Census data, there were over 265,000 full-service restaurants in the United States as of 2022.

Reputation management shapes and maintains a favorable perception of a brand or individual online by actively monitoring mentions, developing positive narratives, and mitigating negative content.

And, while brand development often used to be reserved for over-the-counter (OTC) products, strategic brand management has now become a must for prescription products as well.

Felix Münnich, former chief commercial officer at Mammut, has been appointed head of Europe at Deckers Brands (Hoka, UGG). He ...