Now, the color match might have been what initially caught beauty fans’ attention, but Touch of Spice’s formula is what makes ...

Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena ... and shoppers can find star products such as the Icon Velvet Liquid Lipstick and the ...

Meghan has been a fan of Tatcha's Dewy Skin Cream for over a decade, mentioning it in interviews as far back as 2016. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From soft and delicate shades to bold and daring options, discover the trends that will set the tone this season. Get ready ...

My face and I have lived through a full turn of the foundation trend cycle— from the late 2010s obsession with extra ...

Trinny London has launched a new make-up cosmetic, called Trinity, which is a two-in-one contour and blusher in one to slim ...

Selena Gomez's approach to glam is very Old Hollywood coded, we breakdown six of her best looks alongside a makeup artist.

Barkha Singh stole the spotlight on the red carpet in a breathtaking, heavily embellished gown adorned with intricate ...

Writer Mary Honkus asks astrologer Ally Lewber for help upgrading her beauty routine, focusing on her Leo rising and Aries ...

The first-ever U.S. release of a Spring Edition is here! Featuring Grapefruit & Blossom, blending the taste of pink grapefruit with subtle herbal and floral notes.

Eid is one of the most awaited festivals in the Muslim world, where friends and family gather to celebrate with joy and ...