Gray hair is beautiful, and more people are embracing it wholeheartedly. Here, our makeup artist gives you top colors to use ...

Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...

Many of us have experimented with a fringe at some point in our lives – and celebrities are no exception. Nicole stepped out ...

If you have melasma or hyperpigmentation, tinted sunscreens are your best bet. They blend well with darker skin tones and ...

Think sheer, watery textures and long-lasting color, these offer a natural, weightless approach to adding color to the face.

From the eye patches our beauty director loves for springtime travel to the revitalizing serum our VP of shopping content ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Finally—a tinted mineral-meets-chemicalSPF that really gets melanin. EltaMD’s Deep shade melts beautifully into a good range ...

Sonakshi Sinha dropped a get ready with me video for a modern mehfil she attended using simple steps and products ...

The Summer Fridays Jet Lag Mask has been a viral cult hit since its launch. Now, meet the Jet Lag Eye Patches, a set of ...

This eyeshadow quad from Covergirl makes applying eye makeup easier than ever with four neutral shades that are designed to ...

The sultry, dramatic look of the classic smoky eye is a trend that never goes out of style—and can be a great way to ...