So as Dior's Forever Skin Perfect 24H Multi-Use Foundation Stick became the internet’s latest and greatest favorite foundation, I couldn’t wait to get my hands on it. My face and I have lived through ...

If you've ever wanted to try Korean makeup, this is your sign. We’ve gathered the best tips from top MUAs, so you can perfect ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

For these French teens, some young American beauty brands have become more relevant than their legacy French competitors.

One of Singapore’s most recognisable brands, Tiger Beer, came up with a catchy new brand positioning in late 2024 called ‘You ...

I spent a lot of time thinking about these brushes and what it was that I desired and couldn’t find,” Beckham tells Vogue.

Matte, velvety, and buildable, the Hoola Wave Bronzing Balm pays homage to the original while offering up an innovative, ...

When it comes to makeup, Rare Beauty is on top. Data from CreatorIQ shows the Selena Gomez-founded brand ranked number-one by ...

Meghan Markle uses the Medicube Collagen Jelly Cream, and it’s on sale for $10 at Amazon’s spring sale. The face cream is ...

From concealers that disguise dark circles in seconds to lip stains that last through your morning coffee and beyond. View ...

In recent years, there’s been a surge of nail polish brands offering innovative formulas designed to address—and improve—the ...

However, the market is saturated with countless brands, each vying for attention ... a diverse rotary tool accessory kit and ...