Sip martini's with these long-wearing lippies, and let a tear fall at your best friend's wedding (whilst having waterproof ...

Think sheer, watery textures and long-lasting color, these offer a natural, weightless approach to adding color to the face.

Nina Dobrev reveals her go-to red light mask, skincare favorites, and beauty tips ahead of her wedding—including favorite ...

And during the retailer’s Beauty Event, which starts today, you can score up to 30% off skincare, haircare and makeup staples ...

The focus is on blurring out the lines, pores and smoothening the skin’s surface. Some dub it "cloud makeup," likening it to ...

This eyeshadow quad from Covergirl makes applying eye makeup easier than ever with four neutral shades that are designed to ...

Ulta Beauty has named Lauren Brindley as its new Chief Merchandising and Digital Officer, effective June 3, 2025. Brindley ...

“Throw pillows can contribute to breakouts due to dirt, oils and bacteria accumulating over time,” added Dr. Corey L. Hartman, a board-certified dermatologist and the founder of Skin Wellness ...

The Revolution Hot Air Brush features a 360° swivel cord so the cable won't get in your way, it is designed with all-over ...

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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I've been using Maybelline products for what feels like forever. It was one of the first drugstore brands I used in middle school, when I was just starting to learn about makeup. Years later, the over ...