Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

We’ve seen a lot of Y2K trends emerge from the ether in recent months—capri pants, French manis, and shimmery pastel eyeshadow—but chunky highlights is a comeback story we didn’t have on our bingo ...

Carrie Underwood without her signature blonde hair? Hard to imagine, but our photo editors gave it a shot, and a dye job ...

Calls my hairdresser to ask for buttermilk blonde' – as Molly-Mae Hague debuts a fresh blonde hair colour for spring, we look ...

“With prioritising hair health trending on social media, we have noticed clients taking a step away from their full head of ...

"I hate my greys at the root, this is a lifesaver. Easy to apply and blend in. It stays in until you wash your hair" ...

Bronde hair is the goldilocks color between blonde and brunette. From caramel blends to honey-glazed highlights, find all the ...

From shocking buzzcuts to dreamy pink and chic bobs, here are Millie Bobby Brown's most iconic style moments that had the internet talking!

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

“There's so much going on, and a lot of people feel very out of control. I think our hair always becomes the one thing ...

New findings released on Wednesday by the Dark Energy Spectroscopic Instrument (DESI), a scientific research instrument which measures the effect of dark energy on the expansion of the universe, ...