Discover the history of Levi Strauss’ metal rivets on jeans. Learn why these iconic details remain symbols of authenticity.

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

Da Gama's expedition marked the beginning of European colonial and commercial ... 1873, Levi Strauss and Jacob Davis received a U.S. patent for blue jeans with copper rivets, an invention that ...

When the vengeance-fueled fighter Abigail (Kaitlyn Dever) plots to murder Joel in Episode 201, she wears the same type of indigo hip-huggers as Sarah Jessica Parker in the 2003 Gap commercials ...

Jean Shop was a $300 pair of jeans back in the day, selvedge, made in New York City. It was very commercial, like, let's take Japanese denim, use really nice trims, say everything's the best of ...

If you’ve seen the latest ad for Levi’s jeans, you may have noticed something ... known as Bendix was the shooting location for the commercial starring "Cowboy Carter" artist, Bey.

Beyoncé is showing off her Levi’s jeans, and she’s doing it in Jersey. The megastar appears in a new commercial for the denim brand — one in a series starring Beyoncé — that filmed at a ...

Beyoncé and Levi’s have unveiled the third instalment of the successful ‘Reiimagine’ campaign, this time taking inspiration from a popular 1980s commercial from the jeans brand. Set in a ...

Beyoncé is showing off her Levi’s jeans, and she’s doing it in Jersey. The megastar appears in a new commercial for the denim brand — one in a series starring Beyoncé — that filmed at a ...

Beyoncé Knowles Carter released a new campaign video for her lastest collection with Levi's Jeans, and it features ... the brand's 1985 "Launderette" commercial, which featured model Nick ...

But bootcut jeans — at least the widely available commercial type — did not exist when Dylan was wearing them. Levi's and Wrangler, two of the most prominent jean designers in America ...