As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

The main characters and zombies of HBO's The Last of Us all wear throwback Y2K low-rise jeans—but why? Read the show's ...

Jean Shop was a $300 pair of jeans back in the day, selvedge, made in New York City. It was very commercial, like, let's take Japanese denim, use really nice trims, say everything's the best of ...

According to Denim Dudes founder Amy Leverton, several cultural undercurrents are shaping denim trends for Fall/Winter ...

The Clinton Good Cheer, located at Ken’s Korner Shopping Plaza on Highway 525, has the feel of a classic thrift store. The Langley location, at 114 Anthes Ave. — a street named after the Greek word ...

Da Gama's expedition marked the beginning of European colonial and commercial ... 1873, Levi Strauss and Jacob Davis received a U.S. patent for blue jeans with copper rivets, an invention that ...

Anyone can make a pair of blue jeans, but Levi Strauss & Co. are the only ones ... Bogle Hegarty advertisements that dramatically increased the popularity of Levi’s 501s. The commercial, directed by ...

On Thursdays, new inventory arrives and everything is priced at $2.00 per item. By Friday, prices drop to $1.50, creating a ...

Discover the history of Levi Strauss’ metal rivets on jeans. Learn why these iconic details remain symbols of authenticity.

Beyoncé x Levi Jeans is dropping a new line of Graphic Tees. Beyoncé is continuing her collaboration with Levi’s. The singer and clothing wear company are offering a limited-edition collection ...

No matter which route you go, you can’t go wrong rocking a pair of these 505 Regular fit jeans. We gravitate towards this Levi’s style in a darker navy wash. Fit for both your 9-to-5 and happy ...