Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Coiled curls, eyelash-grazing bangs, and a glossy finish give a nod to the shimmering disco glamour of the '70s. To style, de ...

The growing customer segment demands inclusivity beyond shade ranges and textured hair lines. Here’s how brands will need to ...

Summer is all about embracing ease and elegance, especially when it comes to hair. For women over 40, finding the perfect ...

There are clarifying shampoos, purifying scrubs, even specialized conditioners—here’s how much of it is actually necessary.

The model, 29, kept a low profile in sunglasses as she layered her spring coat over a pair of blue denim jeans.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

While celebrating another trip around the sun is an enormous privilege, it’s easy to feel the birthday blues. As we approach ...

Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

Butterfly haircuts for short hair can add volume and movement, frame your face, and create a stylish look. Read on for the ...

The best low-maintenance, medium-length layered grey hairstyles enhance your look while keeping your routine effortless. Read ...

Are you looking for stunning goddess feed-in braids? Read on for a list of stunning hairstyles ideas that are both striking ...