she could see a difference in the tone of her hair. The natural highlights tend to turn yellow, and this formula restored them back to their original tone. Not only is it the most powerful purple ...

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...

A few months ago, I woke up with the all-too-familiar itch to switch up my hair color and opted for full foil highlights to brighten ... tone it down with a little purple shampoo (or regular ...