Before washing your hair, go to the market and opt for a sulphate-free keratin shampoo and conditioner. Using this sulphate set will not damage the treatment, keeping the natural shine and sleek ...

Most people have their hair care routine down pat – a shampoo and conditioner in the shower followed by a towel or blow dry ...

The superstar is launching her bestselling brand at the beauty retailer with in-store hair treatments and weekly events.

There is an active debate on whether “protein overload"—when" using too many protein-enhanced hair products leaves hair dry ...

Social media is debating the truth about "protein overload," when using too many protein-containing haircare products makes ...

Some brands don’t just follow trends – they start them. And that’s exactly what ANSWR has done. The haircare brand known for ...

“Keratin treatments can make hair more manageable, especially if your hair is particularly frizzy, thick and unruly,” says ...

There appears to have been a real shift in how people perceive grey hair. It's as if it has become empowering to show that ...

Using biotin If you are struggling or have struggled with hair loss and thinning, there’s a good chance you’re familiar with ...

Both towel and blow drying can cause friction to the cuticle. "Traditional towels can create rough up the cuticle," explains ...

The cuticle is your hair’s protective outer layer, and when it’s healthy, it’s smooth and flat. Damage can lift some of the ...

it’s a nice idea to put on either a topical keratin [treatment] or even use keratin supplements." Because hair is made of keratin, using it in hair treatments "may strengthen the hair shaft ...