Keratin is one of the most popular hair treatments in India. It is a natural protein found in our hair, skin, and nails that ...

Keratin treatments have become more popular over the years, with people across the hair texture spectrum opting for the treatment to smooth their hair. If you struggle with frizz or the weather ...

“Keratin treatments can make hair more manageable, especially if your hair is particularly frizzy, thick and unruly,” says ...

Social media is debating the truth about "protein overload," when using too many protein-containing haircare products makes ...

This is general information. The results of keratin treatments may vary. It’s important to consult a professional before use. Always perform a patch test to avoid adverse reactions or side effects.

especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair products? You don’t have to be a haircare whizz to have heard of ...

The FDA has discouraged consumers from purchasing products containing formaldehyde or related ingredients due to potential ...

Some brands don’t just follow trends – they start them. And that’s exactly what ANSWR has done. The haircare brand known for ...

Nowadays, if such a makeover were to be replicated, we’d put good money on the hair stylists involved using a keratin treatment. Why? Keratin is renowned for its ability to reduce frizz and tame ...

This led to the launch of the brand’s cult-favourite at-home keratin treatment, which is designed to smooth and defrizz hair for up to three months with just one application. Taming the lion’s ...

Why? Because keratin treatments are great at amping up shine, smoothing the hair cuticle and generally giving you salon-worthy manageability, for months on end. Need to know more? We’ve got all ...

There is an active debate on whether “protein overload"—when" using too many protein-enhanced hair products leaves hair dry ...