Taco Bell Value Meals Drive Sales

Taco Bell parent serves up sales beat as value meals whet demand
Yum Brands surpassed Wall Street estimates for fourth-quarter comparable sales on Thursday as value offerings from Taco Bell attracted budget-conscious U.S. consumers to the popular Tex-Mex chain, sending its shares up about 7%.
Yum Brands Sales Turn Positive, Driven By Taco Bell Results
Yum! Brands Inc. shares had their biggest gain in almost five years after sales surpassed expectations, buoyed by growth at the Taco Bell fast-food chain.The company’s same-store sales rose 1% in the fourth quarter,
Taco Bell Value Meals Drive Sales As Yum Brands Reports Earnings
Yum Brands reported strong fourth-quarter and full-year results, fueled by Taco Bell's value-driven menu. The fast food giant made $885 million in company sales in Q4, up from $647 million in 2023. Yum Brand made over $9 billion in digital system sales last year, the company's quarterly earnings report.
Taco Bell-parent Yum posts quarterly sales beat as value meals whet demand
Yum Brands surpassed Wall Street estimates for fourth-quarter comparable sales on Thursday, as value offerings from Taco Bell attracted budget-conscious U.S. consumers to the popular Tex-Mex chain. Its shares rose about 3% in premarket trading.
Strong Taco Bell sales fuel Yum Brands earnings
Yum Brands on Thursday reported quarterly earnings and revenue that included strong sales for KFC's international restaurants and Taco Bell. The company's same-store sales rose 1% in the quarter. Yum Brands on Thursday reported quarterly earnings and revenue that included strong sales for KFC's international restaurants and Taco Bell.
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