THINK of a Japanese beer: Kirin, Sapporo, Asahi. All mass-produced lagers. But isn’t there something strange about that? The Japanese are renowned for their devotion to craftsmanship and unique ...

Besides beer and whisky, Asahi is known in Japan for making popular soft drinks such as Calpico and Mitsuya Cider. At home, ...

The brewer raked in $5.4 billion in revenue from Europe alone last year, a 13% jump from 2023, and $697 million in profit. Europe is now Asahi’s biggest market outside of Japan, making up 27% of ...

Japan is finally fixing a tax system that has incentivized brewers to make cheaper, lower-quality beer as the country looks to cast off three decades of putting cost cuts first.

Asahi has achieved what many international beer brands could only dream of—taking on much-loved local brands and winning. A decade ago, when legendary Japanese brand Asahi was trying to work out ...