Besides beer and whisky, Asahi is known in Japan for making popular soft drinks such as Calpico and Mitsuya Cider. At home, ...

Beer from a can just ain't the same as beer from a tap, and a lot of it's about the foam. The Japanese take their beer foam pretty seriously, it would seem, and a design team reckons it's worked ...

The brewer raked in $5.4 billion in revenue from Europe alone last year, a 13% jump from 2023, and $697 million in profit. Europe is now Asahi’s biggest market outside of Japan, making up 27% of ...

Asahi has achieved what many international beer brands could only dream of—taking on much-loved local brands and winning. A decade ago, when legendary Japanese brand Asahi was trying to work out ...