This strategic partnership will introduce a fresh lineup of collegiate-branded JanSport backpacks, launching in university bookstores in July 2025, with an apparel collection to follow.

Kipling wallets, multi-feature Jansport, Le Sportsac and Timberland packs, bright messenger bags by Manhattan Portage and Timbuk2 (the brand with the yellow swirl) are among the myriad offerings.

Backpack brand JanSport has announced a strategic partnership with L2 Brands, a leader in collegiate and destination apparel, ...