Korean beauty has taken the world by storm, with skincare routines and innovative products becoming all the rage. Known for ...

This summer, paint the town red in the hair colour of the season — copper The summer sun has brought with it a brand new hair ...

The world of beauty, fashion, and style is ever-evolving, and trends come and go. Whether you’re rocking hairstyles for ...

Festivals in India are all about celebration, vibrant colors, delicious food, and, of course, stunning fashion. One of the ...

These homegrown beauty brands are ditching the one-size-fits-all approach—and showing us that real inclusivity means ...

The drink looks ravishingly purple with an orangey hue to it. It tastes very purple too—the smell of mustard, ginger, pepper, ...

Neeraj Senguttuvan, VP and Head of Marketing at GCPL, outlines an exciting strategy to partner with stylists and elevate the ...

Ahmedabad authorities seize massive 3,100 kg of adulterated ghee. Learn how to protect yourself with 5 easy ways to identify ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Curry leaves, scientifically known as Murraya koenigii, are not just a flavorful addition to Indian cuisine but also a ...

Prajakta Koli, the popular content creator and actress, has once again captured our attention with her stunning sartorial ...

Tongue scraping works by physically lifting and removing buildup, which can look like a white or dark film, from the tongue, ...