But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Mike O’Brien kept an exhaustive list every time his former co-workers flubbed a phrase or mixed up a metaphor. After the Wall Street Journal profiled O’Brien, his list of verbal blunders has gone ...

Michelle Rexilius and her husband, Rex, began their journey of candle making from home before opening a candle shop named New ...

Shirley Goodman, known as The Dancing Nana on social media, became a beloved viral sensation for her positive energy and fun ...

Each year, after much consideration and debate, Afar’s global network of editors, writers, and travel advisors anoints the ...

Cumberland County has no shortage of residents with unique talents and independent spirits. From artists to mechanics, office ...

These cologne-inspired candles feature bold, masculine scents like cedar, musk, and spice. Enjoy a long-lasting, fresh aroma ...

We answer the age-old question, "What do I want for my birthday?" with plenty of fun gift ideas for your wish list.

Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.

Csc’s Candle Bakery in Princeton continues to expand, with the store owner achieving her goals throughout the year while attending events to help promote the shop. The Candle Bakery offers sweet, ...

To make a candle, you have to remove the sticker on the bottom of the wick and place it in the middle of the vessel. Next, a fragrance is chosen and measured in the jigger just above the halfway point ...

With all the characters you know and love, including the Mad Hatter, the Cheshire Cat, the Caterpillar, and the Queen of ...