"Lemon platinum" is the coolest new take on bright blonde hair. Instead of an icy white tone, it has a warmth and intentional ...

Icy blonde Icy blonde is an almost silver-toned blonde with super cool undertones, creating a striking, edgy look. Marley recommends this shade for those with fair to light-medium skin tones, ...

Scandi blonde Scandi blonde is an ultra-light, platinum-toned blonde – and yep, you guessed it: It's popular among the Nordic Scandi gals. "It flatters very fair, cool-toned skin," Marley says.