Email marketers can use Google AdWords as a way of leveraging existing data on subscribers. Here are some tips on using the Customer Match feature and how to get the most out of AdWords.

For companies that want to advertise their brands and products online, Google Adwords is possibly the most popular tool, offering pay-per-click and site-targeted options across many types of ads. But ...

The following excerpt is from Perry Marshall's book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% ...