Foundation is the rare makeup product you don't want to be able to see. Ask any pro how to match foundation, and they'll tell you the final result should be a seamless veil that makes your skin look ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

It is a fact that for anything to be successful, it must start with a solid foundation. When it comes to planning a make-up look, this is also true. If you do not have the correct foundation for your ...

Hey everyone! In today's video, I'm thrilled to introduce you to a revolutionary vegan foundation that feels just like your ...

Choosing the right foundation often calls for an assessment of your skin type and its needs, which tend to evolve as we age. And if your former go-tos aren’t quite doing the job anymore, it may be ...

Tired of foundation mishaps? Let’s fix that! In this video, I’m revealing the secrets to making ANY foundation work perfectly ...

Not sure how to find the best lightweight foundation to suit your skin type and makeup preferences? Look no further than five of our favorite formulas for all time. From luxury options with serious ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

In the summer of 2025, Victoria Beckham Beauty released its very first foundation (The Foundation Drops), targeting makeup ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Ever feel like your color match foundation is more like stage ...