Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, defying EU antitrust regulators' call for it to sell part of the business to ...

Luckily, there are already plenty of tested strategies that have helped fellow SMBs bolster their businesses, according to Selin Song, Google’s president of customer solutions. Through its ads ...

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Do you own a business, produce content, or market, and are looking for optimum return on your TikTok ad investment? All the ads become outdated after a single run, which is a waste of money and time.

Google parent company Alphabet Inc (NASDAQ:GOOGL) is expected to post strong third-quarter (Q3) revenue growth, even as one-time legal charges weigh on profits. The tech giant is saddled with $3.9 ...

What should you be aware of if you want to add user-generated content (UGC) to a website that runs Google AdSense ads? An infographic (below) from Google provides a flow chart for publishers looking ...

Follow ZDNET: Add us as a preferred source on Google. Pixel phones have an excellent reputation for smart software, but battery life has been a common complaint with Google's smartphones. Thankfully, ...