A lot of work goes into creating slot themes and games. You need an eye-catching design, an enjoyable way to play and win, and an experience that brings players back repeatedly. The first thing ...

Anyone who has ever walked into a casino has felt the lure of the slot machine. The bright lights, inviting little stools, and the promise of hitting the elusive jackpot are ever-present. It’s hard to ...

Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.

For the design of their latest machine, Konami Gaming turned to Karten Design, a firm that specializes in medical devices. Unless you visit casinos regularly, the image of a slot machine that ...

Slot machines were once an afterthought on casino floors, where table games were the real action, but as Andrew Thompson details in a piece on the Verge, slots have come to represent the majority of ...

Natasha Dow Schüll is an associate professor in the program in science, technology and society at the Massachusetts Institute of Technology and the author of "Addiction by Design: Machine Gambling in ...

Slot machine games have long been a favorite in the casino world. The simple mechanics of spinning reels and matching symbols make them easy to understand and highly addictive. These games rely ...