Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

One of the biggest hurdles of using VR regularly is the setup time. Every time I wanted to use my VR headset, I would have to go through some infuriating setup steps, which included clearing playing ...

Oleg Fonarov is the CEO of Program-Ace, an innovative solutions integrator and custom software development company with a 30-year history. It wouldn't surprise anyone if I said that immersive ...

There were roughly 90 first-year medical students that had gathered in the lab. The instructor was about to take them through their first dissection in a human anatomy course. For most students, this ...

Virtual and augmented reality are often heralded as the next big internet platforms for consumers. But snagging that prize may hinge on people’s ability to use those platforms on the go. Both depend ...

Valve has finally unveiled its long-awaited standalone VR headset, Steam Frame (aka ‘Deckard’). While pricing and release ...

Does the average person want to shop for apparel in virtual reality (VR)? Speaking for myself, it sounds rather cumbersome — having to plop on a headset to browse for, say, trousers as opposed to ...

CAMPBELL, Calif.—Fox Sports and YBVR have announced that they will be creating an immersive virtual reality experience for the Copa América Final on Meta Quest, revolutionizing how fans engage with ...