Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...

Facts and ideas can be mapped in ways that show how they relate to each other. The map drawing usually begins with outlined notes, because few people can think fast enough to construct a map in ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Remember the early days of getting directions online? You'd go to a site like MapQuest, put in your start and end points, and print out 10 pages of turn-by-turn directions. It worked great... until ...

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

Food is deeply personal, and the menu items you serve at your restaurant likely will be based on what you love to cook and eat. You can describe your food concept as simply being about your own tastes ...

Facts and ideas can be mapped in ways that show how they relate to each other. The map drawing usually begins with outlined notes, because few people can think fast enough to construct a map in ...